Making The Brand: In Search Of The Perfect Image.
- Candra Howell
- Jan 24, 2018
- 1 min read

In this day and age, the perfect picture on your social media can make or break your profile.
Even if you aren’t a self proclaimed selfie king/queen, one wrong meme or picture can cause a plummet in your stock. Now for your personal social media, it may not matter too much but for your BUSINESS, it could be disastrous and downright scary.
When you have a dedicated social media manager, they can take the time to scour the internet for that PERFECT image to convey your brands message and or thoughts for the day. Once they’ve chosen the perfect capture, they the must craft the perfect caption. Short and witty. Long and thoughtful. Funny and sassy. There are so many directions you can go.
You must, however, make sure that the caption AND it’s subsequent has tags are relevant to your business and or the “trending topics” of the day if you are on your “must get followers” train for the day.
Take a minute to look at the explore page and see which hashtags are being used the most for the day and you can craft your post around that, therefore increasing visibility and engagement. After all, that’s the point of social media. AMIRITE?!?!
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